/ˌædvə'tɔ:riəl/ noun
text in a magazine which is not written by the editorial staff but by an advertiser
‘The objective of advertising for new products differs from that of advertising for improved products’ [International Journal of Advertising]
‘…in 1987, the advertising expenditure total was £6,264m’ [Precision Marketing]
‘…as media costs have spiralled, more financial directors are getting involved in the advertising process’ [Marketing Week]

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • advertorial — ad‧ver‧to‧ri‧al [ˌədvəˈtɔːriəl ǁ vər ] noun [countable] MARKETING an advertisement that uses the style of a newspaper or magazine article so that it appears to be giving facts rather than trying to sell a product: • The advertorial is intended to …   Financial and business terms

  • advertorial — [ad΄vər tôr′ē əl] n. an advertisement, as in a magazine, produced so as to resemble an article or editorial …   English World dictionary

  • Advertorial — An advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication usually designed to look like a legitimate and independent news story. The term advertorial is a portmanteau of… …   Wikipedia

  • Advertorial — Ein Advertorial gebildet als Kofferwort aus engl. Advertisement (Werbung) und Editorial oder auch Adverticle (zu Advertisment und Article) oder Publireportage, ist die redaktionelle Aufmachung einer Werbeanzeige, die den Anschein eines… …   Deutsch Wikipedia

  • advertorial — UK [ˌædvə(r)ˈtɔːrɪəl] / US [ˌædvərˈtɔrɪəl] noun [countable] Word forms advertorial : singular advertorial plural advertorials business an advertisement in a newspaper or magazine that looks like one of its normal articles …   English dictionary

  • advertorial — [[t]æ̱dvɜː(r)tɔ͟ːriəl[/t]] advertorials N VAR An advertorial is an advertisement that uses the style of newspaper or magazine articles or television documentary programmes, so that it appears to be giving facts and not trying to sell a product …   English dictionary

  • advertorial — Mktg a combination of an advertisement and an article. The content of an advertorial is significantly influenced, and may even be entirely written, by the advertisers. Examples of advertorials include travel or leisure supplements in newspapers… …   The ultimate business dictionary

  • advertorial — noun Etymology: blend of advertisement and editorial Date: 1946 an advertisement that imitates editorial format …   New Collegiate Dictionary

  • advertorial — /ad veuhr tawr ee euhl, tohr /, n. an extended newspaper or magazine text advertisement that promotes the advertiser s product or services or special point of view but resembles an editorial in style and layout. [b. ADVERTISEMENT and EDITORIAL] * …   Universalium

  • advertorial — noun /ˈæd.vɜː(ɹ)ˌtɔː(ɹ).i.əl/ An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article …   Wiktionary

  • Advertorial — Ad|ver|to|ri|al 〈[ ædvətɔ̣rıəl] n. 15〉 Anzeige mit einem ausführlichen Werbetext, der in der Art eines informativen Zeitungsartikels verfasst ist [verkürzt <engl. advertisement „Anzeige“ + editorial „Leitartikel, Redaktions...“] …   Universal-Lexikon

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